Today, i went to my favorite tailor shop "My Ladies Choise" in Eldams Road,Teynampet, to give my salwars for stitching. The lady tailors are known for their good work. They had a range of embroidery designs( nearly 100) and children suits in display.I asked the owner, if i can click a picture of their place and put it in my blog for free. The conscientious tailor told me that she is very busy with her existing orders and somehow delivers the stitched dresses on time without compromising quality. She had refused to advertise in the local papers who approached her too. She believed only in "Word Of Mouth" (WOM) and it was more than sufficient for her to get orders even for weddings happening as far as Karaikudi. Hey, that's gr8 right :)
The incident reminded me of a management snippet on Business Connections that i read recently:
There are tens of thousands of businesses making many millions a year in profits that still haven’t ever heard of twitter, blogs or facebook. Are they all wrong? Have they missed out or is the joke really on us? They do business through personal relationships, by delivering great customer service and it’s working for them. They’re more successful than most of those businesses who spend hours pontificating about how others lose out by missing social media and the latest wave. And yet they’re doing business. Great business. Not writing about it. Doing it.
I’m continually amazed by the number of people on Twitter and on blogs, and the growth of people (and brands) on facebook. But I’m also amazed by how so many of us are spending our time. The echo chamber we’re building is getting larger and louder.
More megaphones don’t equal a better dialogue. We’ve become slaves to our mobile devices and the glow of our screens. It used to be much more simple and, somewhere, simple turned into slow. We walk the streets with our heads down staring into 3-inch screens while the world whisks by doing the same. And yet we’re convinced we are more connected to each other than ever before.
Multi-tasking has become a badge of honor. I want to know why. I don’t have all the answers to these questions but I find myself thinking about them more and more. In between tweets, blog posts and facebook updates.
- Howard Mann is a speaker, entrepreneur and the author of Your Business Brickyard.
Gurilla marketing means ????
ReplyDeleteGuerrilla marketing is informal marketing such as road shows that are less expensive than conventional marketing methods.
ReplyDelete