Wednesday, September 15, 2010

Kinder Joy Chocolate - An Innovation that Sells

Recently, i came across the Kinder Joy chocolate that has been in the Indian market now for more than a year. What struck me immediately about the chocolate was the two-in-one trick.

The not-so-big chocolate has two halves.One half has the wafer chocolate.The other half has bits and pieces of designer paper, plastic pieces, and to-do instructions. You can join these pieces to make small and trendy toys that children can play with.
The egg shaped chocolate
The two halves
The puzzle piece
Stickers, plastic shapes, and instructions
The complete toy


Even though Kinder Joy is priced at Rs.30, the toffee is a hit amongst children with its unique fun formula.

Note: Kinder Joy is the brain child of the chocolate giant Ferroro Rocher. The concept existed from 1972. And Kinder Joy is a term in German that means Children. In India, the chocolate is manufactured in Pune.

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