Tuesday, March 13, 2012

Destination Work - Book Review

'Destination: Work' is the mantra at ValuFirst, an international airline that makes huge profits. The employees wear 'Thank God It's Monday' (TGIM) badges. And are very happy and finish their jobs quickly.

Biz Trenz is another company in direct customer service, but is running on loss. Nancy is a common friend of both companies. She is curious to know why ValuFirst was experiencing seamless excellence and why Biz Trenz was going down the dumps.

She goes on a field trip to ValuFirst and finds out that managers work along with and help subordinates on the floor, they celebrate small successes to energize them for the next goal. The managers are genuinely interested in their staff, and the senior management speaks with all employees whenever they get a chance.

Compared to this fun style of management at ValuFirst, Biz Trenz is run by fear and follows 'Management by Numbers' program. Profit and bottomline are the sole focus of managers and people are just pawns in achieving targets. How Nancy transforms Biz Trenz using the 'Destination: Work' program of ValuFirst is the story of the book.

Very well written, the book has lot of examples. There is the story of three cats that need to be led to a kitchen. Initially, the focus is on 'your needs' and so you shoo, shoo the cats with a stick. Two cats run in  two different directions and one cat stays put on the cushion. Instead if you focus on 'their needs' and attract them with their favorite food bar, all three come running to the kitchen. But make sure you don't cheat them and give them their due. Else, they wont 'come' the next time ;)

A nice read, the book has 117 pages and costs Rs. 150. 

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