Generation Asia - Gen A

A recent study of ideal careers for Gen A around the world found the most important characteristics for the new generation of Asian were a balance of work and life, job stability, self empowerment and "no-boss" freedom.

"This is really different from the previous generations, whose goals were work achievement in terms of high salary and high position," Apirak said. "Therefore, we must prepare ourselves to handle the changes of the new generation."

A greater understanding of Gen A will help today's organisations and societies adapt in the right directions, he said.

For more info,visit Asian Knowledge Institute.